Market analysts from IDC released forecasts for the development of the virtualization services market. According to IDC the market will grow to $11.7 billion in 2011. Hardware virtualization (VMware, Hyper-V, XenServer), and application virtualization (SoftGrid/App-V, Citrix, VMware ThinApp) has been lead by VMware.

The producers of OS virtualization technologies like Sun, Parallels, iCore Software also increase their market share and rise and shift in virtualization recruitment trends.

An year ago in an article in CIO, the consulting firm Saugatuck Technology said that through 2013, management tools, processes, expertise, and services (not functionality) will remain the key limiting factor in user adoption of IT Virtualization. The company published report titled "The Many Faces of Virtualization: Understanding a New IT Reality".

The analytical firm predicts that by 2010, at least 30% of non-desktop IT infrastructure will be virtualized. This percent was less than 5% in 2007. Server and application virtualization lead the way.